The inauguration ceremony was attended by Suraj Shantakumar, Director – Business Strategy, Kirtilals, actress Ramya Pandiyan, and Hamsapriya, Channel Partner for Glow Adyar. The opening reflects the company's continued focus on expanding its retail presence while catering to the growing demand for premium natural diamond jewellery designed for modern lifestyles.
Designed specifically for contemporary women, Glow by Kirtilals offers an extensive collection of natural diamond jewellery that combines elegance, versatility, and everyday practicality. With prices beginning at Rs. 7,000, the collection has been created for a wide range of occasions, including professional wear, casual outings, celebrations, and special events.
The newly launched Adyar showroom features a comprehensive selection of rings, earrings, pendants, bracelets, necklaces, and everyday diamond jewellery. The designs have been developed to reflect individuality, confidence, and evolving fashion preferences, reinforcing the brand's vision of making natural diamond jewellery a part of everyday style rather than reserving it exclusively for special occasions.
To commemorate the launch of the new showroom, Glow by Kirtilals has announced a series of exclusive inaugural offers for customers. These include a flat 50 percent discount on making charges, a flat 26 percent discount on diamond value, and an additional Rs. 125 per gram on the exchange of old gold towards the purchase of finest-quality natural diamond jewellery. The promotional offers are intended to encourage customers to upgrade their jewellery collections with natural diamond pieces.
Speaking at the inauguration, Suraj Shantakumar, Director – Business Strategy, Kirtilals, said that Chennai has always been an important market for the company and expressed satisfaction over strengthening the brand's presence with its second Glow by Kirtilals showroom in the city. He stated that Adyar is home to a vibrant community that appreciates contemporary style while valuing quality and craftsmanship. He added that the company's vision through Glow is to make natural diamond jewellery more accessible to modern women by offering designs that complement everyday lifestyles while celebrating individuality.
The showroom, located at Mid Point, Block B, LB Road, Adyar, has been designed to provide customers with an immersive shopping experience through a wide selection of contemporary, finest-quality natural diamond jewellery.
Glow by Kirtilals represents the Gen Z and millennial-focused extension of the Kirtilals legacy, a brand with more than 87 years of expertise in fine jewellery. The company currently operates 11 exclusive showrooms across South India and manages in-house artistry, manufacturing, and expert craftsmanship to create natural diamond and gold jewellery that promotes confidence, style, and self-expression in everyday life.
The launch of the second Chennai showroom underscores Glow by Kirtilals' commitment to expanding its presence in key urban markets while making premium natural diamond jewellery increasingly accessible to a new generation of consumers seeking quality, craftsmanship, and contemporary design.
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